Seminari: «A Multiattribute Benefits-Based Choice Model with Multiple Mediators»
Universitat de les Illes Balears, Carretera de Valldemossa, Palma, Espanya
A les 12 hores. El títol complet és: A Multiattribute Benefits-Based Choice Model with Multiple Mediators: New Insights for Positioning. En línia. A càrrec de Christian Pescher (Marketing). Previous research has demonstrated that consumers evaluate products according to their ...