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Organizado por Departament de Comunicació, UPF

Austerity imaginaries in contemporary popular culture

  • Fechas:

    Del 20/06/19 al 20/06/19

  • Lugar:

    Room 51.100 (1st floor building 51. La Nau), Edifici La Nau, Barcelona, España (mapa)

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 Workshop: Austerity imaginaries in contemporary popular culture

Barcelona - June 20, 2019

Campus del Poblenou - Pompeu Fabra University

 Room 51.100 (1st floor - building 51. La Nau)


The economic crisis that followed the ‘crash’ of 2008 and that affected several Western countries led to a deepening of neoliberal discourses, which have prescribed individual solutions to the recession based on entrepreneurship and self-help. In this context, austerity and resilience have emerged as two key concepts prescribed to address and cope with the new context of precarity and inequality that followed the crisis. In this seminar, we will explore how these neoliberal imaginaries have developed and spread in three different national contexts: The UK, Ireland, and Spain.

This seminar is organized in the context of the research project 'Heroes of the crisis: narratives and social discourses in contemporary popular culture', funded by the Spanish Ministry of Economy and Competitiveness (2015-2019). The main aim of this research project is to study how the economic crisis was portrayed in the media and the construction of austerity imaginaries in post-recession Spain.


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9.00 - 9.10: Welcome


9.10 - 11.10: Guest speakers


Ireland Inc: The Corporatization of Affective Life in Post-Crash Ireland

Diane Negra (Professor of Film Studies and Screen Culture, University College Dublin)


From ‘tax avoiders’ to ‘hardworking taxpayers’: defining elites and ‘the people’ in the austerity conjuncture

Rebecca Bramall (Senior Lecturer in Media and Communications, London College of Communication)


11.10 - 11.30: Coffee Break 


11.30 - 13.30: The research project 'Heroes of the crisis: Narratives and social discourses in contemporary popular culture'


Austerity narratives in recessionary Spanish popular culture:

Lorena Gómez-Puertas (UPF) - TV series and reality TV

Antonio José Planells de la Maza (Tecnocampus Mataró) and Víctor Navarro-Remesal (CESAG) – Videogames

Cristina Sanchez-Sanchez (UPF) - Advertising


Audience responses to narratives of resilience and entrepreneurship in Spain:

Mercè Oliva (UPF), Óliver Pérez-Latorre (UPF) and Reinald Besalú (UPF)

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